In the middle of what is arguably the worst economic downfall in decades, it’s hard to find a success story amongst the non-profit community these days. Donations are down, the need has increased, and more often than not, non-profits are struggling to achieve their fundraising goals and meet the needs of those who they strive to serve.
In the end, 12 corporate donors pledged $10,000 each, and a total of $65,000 was raised along with gifts in kind.
Through innovative and creative thinking, we created a program branded as the “Corporate Community Builders Program”, implementing a three-phase print campaign that included a teaser postcard, an eight page brochure, and a reminder follow-up with a t-shirt encouraging businesses to get involved and to get their employees to take part in the ultimate team building activity – building a house together alongside a deserving family in need.
In addition to the print components of the campaign, we also created and integrated radio spots, online campaigns and phone call follow-ups in order to enhance the program, resulting in outreach to thousands of businesses throughout the city of Dallas. In doing so, Dallas Area Habitat for Humanity was able to generate the dollars needed to continue to fund the mission and build even more homes for low-income families in Dallas.
This multi level campaign worked well enough that another affiliate, Habitat for Humanity of San Antonio approached us to produce the same kind of package with comparable results.
