Some of our most celebrated leaders and just plain smart folks can say some of the oddest or most brilliant things when under a little pressure. Others are right on point whether they realized it or not. Then there's the few and the proud that within a few words they speak volumes about themselves and help us understand who they really are. Here are a few of our favorites. Some wonderful and encouraging, while some being curious and jaw dropping. You decide.
"On the average, 5 times as many people read the headlines as read the body copy. It follows that, unless your headline sells your product, you have wasted 90% of your money."
~ David Ogilvy, Founder, Ogilvy & Mather advertising agency
"In a print ad, 75% of the buying decisions are made at the headline alone."
~ Tested Advertising Methods by John Caples, the advertising industry's acknowledged forerunner of rigorously tested, measured, and verified advertising effectiveness.
“Advertising is like learning, a little is a dangerous thing.”
~ P.T. Barnum design
"I think it needs to be more pinky brown."
~ Client, proofing set design
"I know not with what weapons World War III will be fought, but World War IV will be fought with sticks and stones."
~ Albert Einstien
"Can you make it a little more crispy crisp?"
~ Client, at proof stage
"Be sincere; be brief; be seated."
~ Franklin D. Roosevelt
"The day I made that statement, about inventing the internet I was tired because I'd been up all night inventing the Camcorder."
~ Al Gore
"On the average, 5 times as many people read the headlines as read the body copy. It follows that, unless your headline sells your product, you have wasted 90% of your money."
~ David Ogilvy, Founder, Ogilvy & Mather advertising agency
"In a print ad, 75% of the buying decisions are made at the headline alone."
~ Tested Advertising Methods by John Caples, the advertising industry's acknowledged forerunner of rigorously tested, measured, and verified advertising effectiveness.
“Advertising is like learning, a little is a dangerous thing.”
~ P.T. Barnum design
"I think it needs to be more pinky brown."
~ Client, proofing set design
"I know not with what weapons World War III will be fought, but World War IV will be fought with sticks and stones."
~ Albert Einstien
"Can you make it a little more crispy crisp?"
~ Client, at proof stage
"Be sincere; be brief; be seated."
~ Franklin D. Roosevelt
"The day I made that statement, about inventing the internet I was tired because I'd been up all night inventing the Camcorder."
~ Al Gore
