Multi-channel Integration
Donors communicate with friends many different ways. So why do fundraising campaigns pretend there is only one way to communicate? Our programs communicate with consistency across multiple channels to effectively engage donors—mail, online, face-to-face, phone calls, events, mass media…you name it. Why? Because it’s natural. And it works.
Performance
Donor programs and campaigns should be measured by one thing: the desired result. Did they provide an ROI? Did they produce or deepen donor relationships? Did they generate a favorable net financial gain? We identify what we are looking for, we go get it, and then measure it. Performance. Period.
Behavioral Engagement
Who is reading your microsite? Watching your videos? Opening your email? Not how many, or in what percentages? But WHO?!? Our campaigns invite engagement, track it person-by-person, and then use personal response data to prioritize your most-likely giving prospects. Behavior engagement is central to Pursuant’s strategy…and results.
Upgrade Strategies
How can we attract a new relationship? Encourage a first gift? Drive a second? Ask for a mid-level commitment? Secure a major gift, or a defining, legacy gift? Multiply donor relationships? Upgrade strategies recognize that a donor’s response is simply their next step, never their destination.
Testing and Inovation
How can we attract a new relationship? Encourage a first gift? Drive a second? Ask for a mid-level commitment? Secure a major gift, or a defining, legacy gift? Multiply donor relationships? Upgrade strategies recognize that a donor’s response is simply their next step, never their destination..
Donor Prioritization
Out of thousands of people in your database, which nondonor is most likely to make a mid-level giving commitment? Which donor is most likely to respond to a major gift officer’s solicitation? To attend your next event? Our technology prioritizes prospects, lowers fundraising costs, and dramatically improves results.
Story Telling
Maya Angelou once said “There is no greater agony than bearing an untold story inside you.” Pursuant gives birth to stories, and you have a wonderful one to tell—of impact, love, care, outreach, hope. Storytelling gives donors a vicarious experience, and when presented with care, creates unprecedented response. How important is storytelling to what we do?
